About

Hola! I’m Gisselle, the founder and heart behind Gissmar Beauty®. I’m a makeup enthusiast with a love for all things beauty, fashion, culture, and creativity.

Growing up, I always knew I wanted to have a business of my own. I wasn’t exactly sure what I wanted to create, but I knew I wanted to become an entrepreneur and build something that came from my own passion and creativity.

As I got older, my love for beauty and fashion continued to grow, and I started to realize that creating my own beauty brand was the dream I wanted to pursue. After a little over two years of hard work, dedication, and what honestly felt like a lifetime of dreaming and planning, I finally turned that dream into a reality and launched Gissmar Beauty® in 2020.

From the very beginning, my goal with Gissmar Beauty® has been to create high-quality, luxury products while helping you embrace your natural beauty and feel confident being unapologetically yourself.

As a Latina, I always wanted to see more representation in the beauty industry. I wanted to create something that celebrated my culture, my roots, and everything that makes me who I am. Gissmar Beauty® was created from that passion — a way for me to share my love for beauty while proudly embracing my heritage. That’s why “Belleza Con Cultura” — Beauty With Culture — became such an important part of my brand and everything I create.

Building Gissmar Beauty® has allowed me to share all the things I love most: my culture, my love for exploring the world, my creativity, and my passion for makeup. Every product has a unique name and a story behind it, inspired by moments, memories, and pieces of my journey that I want to share with you.

After what felt like a lifetime of dreaming, planning, and bringing this vision to life, I’m so grateful to have you here and excited to continue growing Gissmar Beauty® with you. Thank you for being part of this journey and for supporting my little dream that became something so much bigger.

Don’t forget to tag Gissmar Beauty® in all your looks and use #gissmar and #bellezaconcultura for a chance to be featured! 📸